How to Sell your Drawings? Which Platform?
When you are an artist, it is not always easy to sell your work, although you are very talented. How to sell your drawings? This is the problem. In this article, we'll provide you with a guide to help you better sell your artwork. We also offer you some tips to find the best platforms to sell your designs.
How to sell your drawings? Tips not to miss
When you are an artist, the most difficult is not to perfect your art, but to sell it. When you get to the stage where your art needs to be known to the general public, that's where the real work begins. You are going to have to behave like a real company if you want to sell them at their fair value. Before you get started, you need to spend a lot of time marketing your designs.
Determine the legal details you need to know
What are the legal issues that need to be addressed to legally sell your creations? Once you decide to sell your works, you are no longer an amateur artist. You enter the professional framework, even if you rarely sell your drawings.
In this specific case, you are required to register with the Urssaf. A certificate of vigilance allows you to certify the compliance of your business, small is it, and thus of your products. Once your registration is done, you will get an APE code with a SIRET number. This way, you can easily make invoices. You will comply with the regulations in force.
When you also send a letter with your first invoice to the Maison des Artistes, you may have a serial number. There are also administrative registrations that you must make with the tax authorities allowing you to declare your taxes. These procedures should be followed, even if you don't want to make the sale of your designs your main activity.
Highlight what makes you unique
If you have no shortage of inspiration and now decide to share your creations, you probably already know what makes you unique. This is what you must put forward. An artist is more appreciated over others who have come forward for the simple reason that they have something different to offer. Find out how to show yours. It is indeed not easy to feel and transmit it. It is quite a difference that you must know how to demonstrate.
Know how to target potential customers and categorize them
You must define your customers well to better target them. You need to know some basic data like:
- Age,
- Sex,
- The family situation,
- Income,
- Geographical location, etc.
Ask yourself the question: who are my designs for? Who loves them? Who needs it? Are you targeting expert artists? Educational institutions? Magazines?
Knowing your target better also allows you to choose an effective and relevant means of communication. In this way, your communication strategy will be more personalized, and therefore, more impactful.
To make yourself known more, be in groups with the same theme as you, whether physical or online. You can even discover ideas to make yourself better known. The exchanges are always constructive.
Share your work as much as possible
As much as you can, to market yourself, there are no great tips but to publicize your accomplishments as much as possible. Whether you go through social networks, the media, or otherwise, the main thing is to make yourself known to the general public.
Do not hesitate to find exhibition places to present your drawings. In your city, you will surely find more than one. There are professional galleries and artists that you can contact.
Protect your art
One of the details that you should also take into consideration is how to protect your art. Copiers and con artists are not few and they use powerful techniques to make you look like the culprit.
For example, you can find a way to prevent your products from being downloaded for free, if you decide to sell them online. You can also deploy hyperlink protection so that others cannot use your designs on their site.
You should also know that you have copyright protection. As long as you produce aesthetic creations, you can protect them with a patent, trademark, copyright, etc.
Offer strengths that set you apart from others
For your works of art to command attention, you must provide features that make you stand out from the crowd. Among some tips that may be useful to you, you should above all:
- Be original when you offer your products, whether in terms of their presentation, advertising, or otherwise.
- Be responsive to requests from your potential customers, whether they ask questions to find out more or otherwise. It is very important to interact with your fans.
- Be serious and professional, even better if you are accessible 24 hours a day.
The different platforms on which to sell your drawings
It is important to know how to put yourself forward as the competition gets tougher, whatever your field. But also to find a great way to do it. Possibly to find a platform able to promote and publicize your designs.
With the development of technology that has enabled online sales, it is also possible for you to sell your designs on the Internet. But to do this, especially if you don't have your own site yet, you can deploy multiple platforms to sell your designs.
Since there are so many platforms offering to sell your arts, it becomes difficult to determine which one to choose. To help you, here is a list from which you can select the ones that may suit your needs.
Amazon
You can find everything on Amazon. It is therefore possible that you can find a place on this platform to sell your drawings. It offers a space for the sale of 2D creations. This can relate to paintings, photographs, etc.
To sell your designs on Amazon, you must first be approved as a seller. You will then be asked to choose a sales plan. If there are any fees to pay, you should keep in mind that Amazon is viewed by millions upon millions of visitors from all over the world. You will therefore have a better chance of finding a buyer for your drawings.
Social media
Social networks are one of the best ways to sell your designs. They have become essential to make themselves known. In addition to selling them, you can also optimize your business by telling your story.
You just need to create an artist account. By joining various groups, you can also meet great artists. Among these platforms, you can choose in particular:
- - Facebook,
- - Twitter,
- - Instagram,
- - Pinterest,
- - Etc.
Etsy
To keep a significant portion of sales from your designs while selling them faster, you can choose the Etsy platform. It offers a space for fine arts. It mainly supports independent creators. On Etsy, there is a dedicated area, especially for designs, custom portraits, and illustrations.
Art Major
Art Majeure is an online art gallery. It is intended for graphic designers, painters, and anyone good at drawing. You can publish your work there for free. Moreover, registration is free. The platform will promote your designs and will only ask to be paid once you have sold your designs. Its sales commissions are among the lowest in the market.
DeviantArt
DeviantArt is an online art community that promotes painters, illustrators, and graphic designers. Each exhibitor owns the copyright on this site. Despite its interface in English, it brings together members from all over and mainly writes comments in their own language.
Gallery-Creation
With a simple graphic, but very intuitive, this platform is your solution if you do not know how to sell your designs. Draftsmen, painters, and sculptors will have their places. It allows you to create an artist site for free. To do this, you simply need to fill out a form. In addition to being able to present your works, you can also benefit from:
- From a virtual exhibition gallery specific to you,
- A space for your personal pages and your biography,
- From a personal blog,
- A contact page to manage your customers' orders and questions
- A personalized address,
- From an SEO optimized to be more visible in the search engines.
ArtQuid
Whether you are a photographer, painters, sculptors, designers, ArtQuid is the platform for you if you have the talent to sell. It is possible to sell or buy 3D works, drawings, photographs, Street art, etc.
This ArtQuid platform is particularly fun and practical. Although it is paid, it does not take any commission on sales. On this site, you have the possibility to choose the designs you want to highlight.
ArtPal
ArtPal is a site that allows you to sell and buy works of art online. You can present your paintings, photographs, and drawings there. The designs are really well presented, which helps to optimize sales.
This site is free and you will not be charged any membership fees. You will be able to quickly sell your designs with instant payment. You have the option of having your own gallery.
Know how to estimate the value of your drawings
The price is also one of the important points that you must consider when selling your designs. It is not easy to estimate how much your work is worth. You must proceed objectively in estimating your designs. For the criteria among which you must pay attention, we mainly note:
- The material you used,
- Your background and your experience,
- The technique you have deployed,
- The price applied on the market for your art,
- The time you spent making them.
You can ask an expert to have them estimated for you if you are unsure of your skills on this. This is a very delicate part. With a price that is too low, you risk asking your potential buyers about the value of your designs. With too high a price, we will hesitate less to take them although they are very interesting.
The importance of shipping and packaging your designs
If you choose to sell online or with one of these platforms, you will therefore have to ship your designs. You must have the necessary materials to package them and be able to keep their beauty intact.
The choice of a service provider for the delivery is also very important. Which one to choose? Make comparisons before you decide. Solicit opinions. Ask for recommendations. Don't decide until you are sure you are making the right choice.
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