What is the difference between the paid link building and natural link building?
There are two main types of link building. It may seem simple at first glance, but the processes can be confusing. Let's look at the main differences between the two to approach link building with peace of mind.
Creation of natural links
Natural link building is when businesses link to your website without any research or request on your part. For example, imagine someone writing an article about travel agencies. They can link to Havas Voyages in their article because it is an agency they know. This is the creation of natural links.
This is the type of link building that Google wants you to engage in. When you create high-quality content regularly, you make a name for yourself. Your readers are then more likely to create a natural link to your business. But then, what's the problem with building natural links? The main concern is that natural link building rarely happens if you are not already well established in your industry.
Creation of paid links
Creating paid links is paying a business to place a link to your website in its content. Some companies will write the content for you with a link inside. You also have the option of writing your content, adding a link to your website before submitting it to other companies for publication.
Doesn't Google dissuade businesses from creating paid links? The answer is yes, and no. While this is technically against Google's terms of service, the truth is that Google doesn't like you tampering with the SEO algorithm. So which workaround is the smartest? High-quality content! Google cannot tell the difference between a paid link and a natural link, as long as the content is of high quality.
It is common to pay for links to some extent. If your business is young, you may find this practice not only useful but necessary. It can kickstart your SEO, even if it's just a few links.
Why should you consider buying backlinks?
Many companies buy backlinks, and for a good reason. Here are the three main strengths that make the process very attractive:
It saves time
Starting from scratch on the Internet is uncertain and time-consuming. This is why many companies buy backlinks because it saves time. Since link building is only part of a successful internet presence, many business owners can't wait for this to happen naturally.
Buying backlinks can give you a leg up on your competition who are just waiting for natural link building. A link-building strategy also takes time. This time could be saved for producing your content, honing your products, or strengthening your social media presence.
An integrated audience
Buying backlinks to an already established website means you have an integrated audience. It just means that more eyes are on your content, and more people are clicking to read more. Not only does this get Google to reward you with higher rankings, but it also helps you more instantly. If your links are on the right sites, you could bring some of their subscribers straight back to your site.
A variety of options
There are so many options for buying links. You can find the perfect option depending on your budget needs, your business's size, and your ideal audience. Buying backlinks is not about buying a link from an old and questionable blog. It's about giving a blogger money to create quality content that promotes your website.
The backlink buying process
If you are thinking of buying a link for the first time (or even if you are a pro at it), it is essential to use wisdom. Here are some tips for getting the best links possible.
Evaluate Your Criteria
First of all, you need to think about your criteria. Good providers will love this because they will know what kind of links to show you (and which not to show you). We recommend that you purchase a link from a site with a higher domain rating/domain authority than your site.
Have a backlink quality checklist
When buying backlinks, don't forget to check the basics:
- Is the site indexed? (don't forget to also check the number of indexed pages)
- When you do a Google search for the URL or the brand name, does it appear?
- What language is the site in?
- There must be no hyphen in the field.
You can go a lot further with your criteria (and you probably should). Here are some more specific things to check for backlinks:
Quantitative criteria:
- DR> 20-30
- DA> 20-30
- Organic traffic> 500 / month
- > 5 pages
- > 1 change / new content in 30 days
Qualitative criteria:
- Abuse of backlink anchors
- Upward organic traffic trajectory
- > 50% of traffic from the country of origin
- How many of the most recent content is paid publications? More than 50% is forbidden!
Ask yourself the right questions.
Remember to just question the provider or the person you are buying a link from. Good questions lead to good results. Here are some questions you might ask:
- Can I see the links before publication?
- What is your relationship with the websites you post on?
- What is your link guarantee?
- Can you show me examples of recently posted links?
- Can I talk about some references?
- Will the word "Sponsored" appear in the URL or elsewhere?
Dos and Don'ts of Buying Backlinks
When buying backlinks, be sure to follow certain rules. They can help you avoid pitfalls and get the most out of your purchased links.
What to do :
- Buy backlinks from authoritative and relevant sites,
- Contact content creators directly,
- Make sure all your content is of high quality and relevant,
- Advertise to content creators with audiences similar to yours.
What you should not do:
- Prioritize quantity over quality
- Post comments on backlinks
- Blindly trusting the quality of a business.
The Link Building, how much does it cost?
Link building is a service without which no digital campaign can survive. But, to understand the good value for money in link building, you have to hang in there. What do you consider to be a fair deal for pricing for link building services?
There isn't an exact answer to this question. So, we are going to explain some factors to determine an optimal price for link building.
What is the standard price range for link building?
You should expect the price of link building to vary a lot. Count on a range of between $100 and $20,000 (€85-1700) per month, depending on the quality and volume of the link you are looking for. The best way to determine long-term link building costs is to price per link.
Understand the pricing model depending on DR (Domain Rating) and DA (Domain Authority)
Although the cost per link is an easily calculable pricing model, you can find multiple agencies using DR (domain rating) or DA (domain authority) as key parameters for pricing a backlink. This is far from a perfect system, as these scores are third-party metrics that do not accurately assess a website's true quality.
However, these scores are widely used as a benchmark system to measure a website's quality, aside from other organic traffic factors. Link building prices under this system can fall in the range of $80 to over $600, depending on the quality.
Link Building Costs Case Studies
Ahrefs logged into nearly 700 sites to see what bloggers and owners were charging to place clients' links. Using these numbers, they calculated that the average cost of a site's backlink is $361.44 (around €310).
Siege Media, one of the leading content marketing companies, suggests that the average price for a link should be around $500 (around €430).
The difference between internal pricing and agency pricing
Link building work with a dedicated professional is a full-time job. You can expect the process to take a long time, as it involves a lot of work, from the development of prospect lists to their approach with targeted awareness-raising and taking charge of all available opportunities.
Internal link building
Speaking of internal costs, hiring an experienced SEO professional in major cities across the United States would cost you around $4,000 per month (around €3,400), which works out to $50,000 per year (€42,700). Additionally, you can add the cost of paid links to create content that will be used for link building through guest posts.
There is also some essential software that you will need, like Ahrefs, for several link-building tasks. Even though the process is expensive, there are also some good things about bonding internally, like being in full control of your teams. There are big companies with big content teams that handle it well. They have mastered the combination of content and link building to gain valuable traffic.
Creation of links by an agency
For agency fees, it all comes down to whom you hire for the job. Leading content marketing agencies that offer full service can charge between $5,000 and $20,000 (€4,300 - €17,100) per campaign. If you calculate the average cost per link, it will be between $500 and $1,500 (€430-1280).
You can also get a big discount depending on the volume of links you want. Some agencies work on a price per link model while also offering guest items for a fixed price. If you want to know the main players in this sector, a quick Google search will suffice.
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