How to Write Content for Digital Marketing

Want to learn how to write content for digital marketing or become a content marketing writer?

Well, you're in a perfect place. In 2021, the content marketing industry alone is projected to be worth over $412 billion,

So there are lots of people and writers, especially being hired in this industry right now, and what's fueling that is that 90% of B2B marketers are adopting and implementing content into their marketing, so content writing is a massive need, there is a demand right now for expert content marketing and digital marketing writers.

And I can tell you that today and in the future, it is humans, not BOTS, that will create the authority results-driven content that brands need, but maybe you're watching this video wondering what exactly is a Content marketer, what do they write, what kind of skills they need to have.

What is a Content Marketing Writer?

If we define this in terms of brands looking for a writer to hire. I'll tell you what they are; A content marketing writer is an expert communicator who is responsible for creating online written content, blogs, articles, eBooks, white papers, social media copy, infographic, copy, and more, build trust and loyalty with readers while engaging and informing them.

So, if you're a newbie writer looking to break into space, what do you need? Here are five points to know if you want to become a digital marketing writer or a content marketing writer.

Develop a content marketing writer background.

The best way to develop this background is to.

• Study the people out there who are doing it right, 
• Pick up some experience.

So, who are the people out there doing it right? There also comes a time after studying the people doing it right. You need to start doing it yourself, this is a big step, and the best advice I can give you is just to get started, do it already.

You can pick up work on sites like upwork.com, freelancer, ProBlogger, Practice makes perfect, and the sooner you start exercising your skills, the better to develop this career. 

Understand strategic content marketing and why it matters.

You need to understand strategic content marketing and why it works. If you're writing content for digital marketing and cost mark me, but you don't understand either in those two things; digital marketing and concept marketing, 

It's time to take a step back and try to understand some of the strategies and Falls. I can tell you that in my first three years creating the content, I didn't do this and I underpriced my services quite a bit. Whenever I understood the strategy behind excellent content creation, we could charge a lot more for services and pretty much better content.

So, how do you understand strategic content marketing? Read books. I would encourage you to consider taking a course or a class. This is the best way to get some hands-on training in this area which I'm not going to lie it's not easy to understand strategic content marketing.

Find your niche of expertise

How to become a content marketing writer is to find your niche of expertise. This is super important, but I wouldn't recommend it too early on build some skillsets learn consecration, and then it's time to pick your industry niche. If you do it at this point before you position a brand, build your own website domain. 

All that good stuff will help you position yourself so you can charge more for your services than if you didn't pick an industry niche.

So, how you pick your niche? Well, were you anything else in a previous life where you once upon a time an attorney, a customer service representative, an accountant, you name it maybe you work at a software firm any real-life job you have given you industry knowledge and expertise?

Ways that you can use that past life in your present content writing career is to position yourself with that industry, so for For example, if you were an attorney, maybe you're retired you're looking to pick up writing, you could position yourself as a content marketing, digital marketing, concentrator for law firms, and right their blog content. 

In a past life, if you used to be an awesome customer service representative, you could use that as your angle of expertise, so you could say that you're a content creator who specializes in

creating content for customers, and from a customer point of view, the list of opportunities here goes on and on, and remember it's important to pick something that you'll enjoy doing if you're going to commit to this and do it For the long haul.

So, pick something that ignites interest, maybe it wasn't something you did for 20-years, maybe it's something you love to do make that your focus, and as a quick note, I teach you how to pick your industry of expertise in my comment strategy course.

know your worth  (the average content marketing writer salary)

This would be the average cost of marketing writer salary or freelance project pricing that you want to charge for your services, so if you're looking for employment indeed Glassdoor, pay scale, the creative group, these places can offer great insights on what content marketing writer salaries go for, so make sure you match up a job offer with the baseline salaries recommended by these leading platforms.

If you're going solo and freelancing, it's important to price based on your skillset. You don't want to price too high if you're still new at what you're doing because you can't earn clients off. You don't want a price too low if you're getting really good at content creation because then you'll undercut yourself. 

An easy way to price your writing expertise that's both very new and the client is to think about how much you can get done in an hour without stressing yourself out, charged by that one hour, but here's the thing; don't charge hourly. Call it fixed project price, so charged by the word and Express writers my agency we charge based on every 500-words on average, and our rate goes from ninety to a hundred and twenty dollars on that word range.

Now you can charge a lot if you're picking an industry of expertise that goes for a lot in the real world, so for example, if you were an attorney or an accountant, those jobs can go for upwards of a hundred, two hundred dollars per hour so you can potentially charge up to $250 per page or more if you specialize in one of those industries.

Okay, our last point and how to become a content marketing or digital marketing writer is to show off your skills, 

Demonstrate what you can do as a content marketing writer, 

The best way to do this is to build your own portfolio site. it's always better to go for the gusto and start building a brand, that way, you have something long-term that you can just keep growing at your own pace, and you can have a place to stand on when your clients say;

What do you and how much do you charge? You can give them a great domain, and it's your brand Samples go a long way whenever you are showing off your services, so be sure to showcase happy client testimonials and your best content work. 

Okay, so we covered five points of how to become this type of writer.

Another big question as we wrap up would be; what kind of content are you going to create? Has this type of writer, has a content marketing, digital marketing writer?

So, there are six types of content you should be studying and learning how to create. Those six types are 

• 1. Headlines, 

• 2. Blogs, and guides. 

Oftentimes, these will be SEO optimized, so be sure you're Studying SEO writing: 

• 3. eBooks and lead magnets. 

These are often in PDF format, long-form style. 

• 4. Creative copy, 

This can be all kinds of miscellaneous content from a little tagline on a home page to a fun seasonal blog. 

• 5. Landing or web pages 
• 6. Calls to action

which deserves their own category in and of themselves often called CPAs, this can be one or two sentences at the end of the blog post that get a customer a prospect to become a customer for the brand you're writing for. 

If you've any questions on this topic, how do I become a concept marketing writer, any kind of questions, drop them in the comments, and I'll get back to you? It's really amazing that we're in a place and time where the future really is bright for writers looking to break into the space of online content creation?